Vlam Vlees

Vlam

Viavictor

Directed
by
Fransje Calf

Hot off the grill: this campaign we did with agency ViaVictor for VLAM isn't about urging people to eat more or different types of meat. It tells consumers that eating meat occasionally is perfectly fine and, above all, delicious. Additionally, we encourage people to buy local meat and consume it mindfully, supporting local farmers and making thoughtful choices.

Our director, Fransje Calf, brings her vibrant personality to life in this spot, infusing it with her distinctive style and adding a splash of color to the message.