Aldi x Emoji
What happens when you combine fresh ALDI products, a playful emoji® world, and entertaining dance moves? You get a vibrant commercial full of life, creativity, and energy!
Working with Serviceplan, we set out to bring a bold and interactive campaign to life. The ALDI Emoji Campaign isn’t just about collecting emojis®; it’s about dancing, cheering, and sparking joy in every home. 🎉
We dived into the emoji world with a mix of live-action and 3D animation by our talented partners at Colorbleed and created a playful spot that truly connects with kids and families. The choreography, led by the TikTok sensation Indysteps, is easy to follow and packed with moves that everyone can enjoy. The energy doesn’t stop there—Studio Helsinki crafted a catchy tune that keeps the fun going long after the ad ends.
The result? A lively spot that brings ALDI’s fresh products and emoji characters together uniquely and unforgettably. And, of course, there’s a little extra emoji magic sprinkled throughout the video!
Wilson Verstreken