JBC

JBC

BECONTENT

Directed
by Jan Boon

In September, Belgium will be hosting the UCI Road World Championships (cycling). The perfect occasion for fashion- brand JBC to show their sporty attitude. And to show that they care. For they’ve joined hands with Kom Op Tegen Kanker (Fight Against Cancer) in an effort to raise funds for the good cause.

JBC asked marketing agency BeContent to help, and they in turn reached out to us from Red Dust. Totally our cup of tea.

The job? Shoot a video that incites people to get on their bikes and ride like a boss.

So here’s how we did it... Gelijk nen echte.