Bosto x Chopsticks

Bosto

Bubka

Directed
by Rogier Hesp

When agency Bubka and client Bosto challenged us with
100 seconds to play with, we dove deep into storytelling with director Rogier Hesp. And what a journey it was!

We follow our main character on his mission to master eating with chopsticks—something easier said than done. We searched far and wide to bring this unique role to life, casting all the way from Ireland. In the end, we found the perfect fit, a character with a rough edge but a heart full of warmth, exactly what this concept needed.

This story reminds us that the right ingredients—whether it’s the perfect cast, a beautiful score, or just the right rice—are what truly stick with you. 🍚✨

Ready, set, chop!